The art of balance #12 | Matteo Ward, how will you dress?
The fashion designer is the twelfth guest of “The art of balance / Pandemopraxy”, the initiative launched by Cittadellarte. One of the founders of the brand Wråd, he answers some of the questions posed in the song by Subsonica dedicated to the Third Paradise with a crescendo of answers leading to the final question: how will you dress?

Preamble
I had already imagined that the text of the song by Subsonica Il Terzo Paradiso might become an interview. I’m trying today to answer the questions posed in 2014, after 6 years, because only now we can give ourselves informed answers, having experienced in first person the damages that a perpetuating of the status quo can really generate.
The [cover] image is a contemporary representation of my answer to the question ‘how will you dress?’ Fashion is in search of a powerful wi-fi provider able to keep alive its relationship with people, society and nature.

How will you say hello? Dedicating time to the person in front of me.
How will you work? With attention to the real needs of humanity.
What will you believe in? In the power of truth.
What dreams will you dream? I will dream about transforming dreams into reality.
How will you smile? With contagious energy, my social investment.
What air will you breathe? Precious and never taken for granted, evocative and visionary.
How will you dress? With a desire to reconnect.

Questions: Subsonica, 2014
Answers: Matteo Ward, 2020

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