The art of balance #25 | Beppe Angiolini, how will you dress?
The Honorary President of Camera Buyer and creator of the boutique Sugar is the 25th guest of the initiative “The Art of Balance / Pandemopraxy”, launched by Cittadellarte. Beppe Angiolini explains how, in the post-pandemic, fashion should not be neglected, but conceived in a different way. The entrepreneur then reflects on how he will dress: “Relaxed and positive, with a reasonable desire for harmony and beauty, but also a bit whimsical after months of neglect and old house clothes”.

“It’s a period on which all of us must reflect.” Angiolini says, “I believe that anybody producing, selling or buying finds a common denominator in responsibility, intellectual honesty, humanity and professionalism; words that won’t be only “in fashion” anymore, but will represent fashion itself!”

How will you dress?
Thinking about the simplicity and the responsibility of the moment, I’d say relaxed and positive… with a reasonable desire for harmony and beauty, but also a bit whimsical after months of neglect and old house clothes.
At the end of the day, fashion is fashion and we must not neglect or diminish it… it must be conceived in a different way, i.e. in a new, intelligent, lasting and more sustainable way; it has to remain ‘fashion’ and keep exciting us though.

Beppe Angiolini – Honorary President of Camera Buyer, entrepreneur, creator of Sugar.