The goal of the competition organised by Cuba’s Rebirth/Third Paradise embassy and Galleria Continua in Havana, together with an extensive network of partners, in the wake of the ideas emerged in the course of their latest Rebirth Forum, is to promulgate and promote the 17 sustainable development goals among the younger generations through illustrations. In this international call, aimed at adults, art will therefore be the driving force to engage social awareness on sustainability. The approach and technique will be at the discretion of the artist or designer who intends to take part in the competition, there are no creative limits; participants only need to choose one or more of the United Nations 17 sustainable development goals and create one or more illustrations relating to the topic and suitable to be coloured in. The drawings are in fact produced for an audience of children, who will then colour the works made by the winning participants. The drawings, which can also be the result of teamwork, must then be scanned and sent by email to email@example.com, indicating ‘Illustration Competition 17 ODS’ as the object.
The illustrations selected by the jury will then be published in downloadable format on Educopedia and on the websites and social channels of the organisations that developed the initiative together with Cuba’s Rebirth/Third Paradise embassy: Galleria Continua, Naciones Unida en Cuba, UNFPA and UNICEF Cuba. Not only that, the drawings that win the competition will be exhibited at the 2021 edition of the event “Art at the Centre” at Cittadellarte – Fondazione Pistoletto. “The initiative – said ambassadress Laura Salas – was conceived during the lockdown with the aim of proposing a domestic and educational activity for young people. So we thought of the call, to convey the themes of the 17 SDGs also to children in conditions of fragility”. With this in mind, the winning drawings will be printed and distributed to boys and girls from Cuban neighbourhoods and shared with the creators of local development projects with whom the Cuban embassy has been collaborating for years. “This way – explained Laura – even those who do not have a tablet or a PC will be able to colour the illustrations. The works will be delivered by Zaaz, which will take care of bringing the drawings door to door to the children’s homes by bike. The bicycle is not a random choice, but the result of an attention to ethical urban mobility. We look forward to receiving your works!”.