“BiDigital”, in Biella an event dedicated to the world of innovation
The educational day centred around the themes of digital technology with conferences, courses, experts and professionals is scheduled for Saturday 28th September. Cittadellarte will be among the protagonists of the event to promote some of its key topics, like sustainable practices, design thinking and social responsibility. In regard to these issues, the programme includes a speech by Roberto Orsi (director of Osservatorio socialis) and a round table moderated by Francesco Monico (director of the UNIDEE Academy).

Over 40 hours of in-depth analysis and over 50 guest speakers for an educational day entirely dedicated to the themes of innovation, digital technology and the future: this is, in short, the offer of BiDigital. This second edition of the event will be held on Saturday 28th September from 9.30 to 18.30 in the spaces of Lanificio Maurizio Sella and Sellalab at via Corradino Sella 10 in Biella. The day is addressed to startups, companies, independent professionals, students and people simply interested in digital technology, who will have the opportunity to talk with experts and professionals from the fields of innovation, new technologies, digital transformation and its possible applications in everyday life. Participation is free but places must be reserved at https://sellalab.com/bidigital/, where you can see the complete programme of all the initiatives organized in the course of the day and the profiles of the speakers.

The themes
The numerous themes debated throughout the day have been divided into five topical macro-areas: e-commerce and social media, marketing and communication, innovation and business, law and web, talent scouting and human resources. “Each of the five themes has its own dedicated room, – we read in the press release of the event – where you’ll find courses and non-stop conferences on specific subjects held by experts and professionals from the sector. You’ll be able to find out how to start an e-commerce activity, what the business and innovation methodologies helping you develop your company are, and details of concrete history cases like the social phenomena “il Milanese imbruttito” and “il Tamarro di Torino”. You will also be able to take part in round tables debating subjects linked to the development of the professions of the future and to digital innovation with expert speakers from companies like LinkedIn, The Adecco Group’ s recruiting and human resources development departments, and Elena Chiorino, regional assessor of education, work, professional development and the right to a university education”. The BiDigital day will also include an area dedicated to emerging startups, where you can speak with advisors and representatives of established and new companies in view of generating new opportunities for collaboration.

Cittadellarte’s participation
Cittadellarte’s contribution will focus on the theme of social innovation for businesses, the subject of UNIDEE Academy and POLI.design’s Master in Design, creativity and social practices. The objective of this participation is to promote some of the key topics of the Foundation, like sustainable practices, design thinking and responsibility, generating awareness in the public about the entrepreneurial advantages of social innovation. In regard to this, two are the main appointments: the introductory speech by Roberto Orsi, director of Osservatorio socialis, called Sustainable CSR in Italy: data, trends and new measurement indicators (at 11.20), and the round table Sustainability, design and social impact: are they resources for business? Successful experiences, moderated by Francesco Monico, director of the UNIDEE Academy (alle 12.00); speakers of the talk will be the CEO of SocialFare Laura Orestano, the CEO of Experientia Mark Vanderbeeken (both partners of the Master), and the associate professor at Milan’s Polytechnic and scientific director of the Master in Design, creativity and social practices Marina Parente.
Reservation is mandatory to take part in either event, please register here.

Pre-BiDigital will be held on Friday 27th September, giving you the opportunity to participate in exclusive professional development workshops dedicated to the themes of project management, advertising on social networks, human resources management and the use of slides in business presentations. Also programmed for the afternoon is an event linked to the themes of e-commerce in collaboration with Bonprix, Mondoffice and Bottega Verde, with the support of Biella and Vercelli’s Chamber of Commerce.

The behind the scenes
BiDigital is organized by Sellalab, Città di Biella, Biella’s Agenda Digitale, Biella and Vercelli’s Chamber of Commerce, Biellese Industrial Union’s Young Entrepreneurs Group, CNA Biella’s Young Entrepreneurs Group, BTREES and Cittadellarte – Pistoletto Foundation.