How will you dress?
In a sustainable, ethical and honest way, if I can. We now have all the information to make the right choices as individuals, as a society and as fashion industry.
As individuals, we have to start thinking about abandoning fast fashion, rediscovering quality, buying less and maybe better. This also means making choices about the materials in light of their proven environmental impact, therefore less polyester – cotton must be considered a luxury! – and more materials of new generation.
Let’s always try to consider the impact our purchase might have on society, both in our country and anywhere else. We therefore have to keep in mind work and people’s rights, and above all workers’ rights. This is a choice we can make to gain awareness as individuals, but also as fashion industry.
At the United Nations, we now say that it’s time to “build back better”. The pandemic has offered us an opportunity to reflect on our production and consumption models, essential elements in the world of fashion, which is already taking steps to adjust to this new situation.
We must make the best of this opportunity, not only in the sector in question, but also in many others, both as individuals (in the way we travel, the means of transport we use and our lifestyle) and as a society, in order to transform our cities towards sustainability and a different and more respectful relationship with nature.
I’m talking from the United Nations, and I’m sitting on Michelangelo Pistoletto’s sculpture Rebirth. This is the message this work wanted to convey: it’s time to bring together the natural and man-made worlds to create a better balance, and we can’t miss this opportunity.
