To promote visits to various cultural institutions in the Biella area charging for admission: this is the goal of the Biella Museum Card, a novelty launched in June, in parallel with the start of the Rete Museale Biellese season. The initiative was born from the collaboration of nine museums belonging to the Network: Casa Zegna, Cittadellarte, Fabbrica della Ruota, MeBo Menabrea Botalla Museum, Museum of the Biellese Territory, WWF Oasis Botanical Garden of Oropa, Palazzo Ferrero, Palazzo Gromo Losa and Palazzo La Marmora; the opportunity also extends to two museums that are located near the area covered by the Museum Network, i.e. the Falseum Museum of the Fake and the Deceiving in Verrone and the Museum of Oropa’s Treasures in Biella. As mentioned, behind the scenes is the Biellese Museum Network, a territorial project that has been renewed every year since 2012, gradually weaving a new fabric of relationships between many public and private cultural actors and favouring the sharing of resources for the enhancement of the heritage of ecomuseums, museums, castles, palaces, naturalistic areas and other sites of interest in the Biella area.
How does this new initiative work? On purchasing the first entrance ticket, visitors will receive a card that entitles them to access the other museums with a reduced admission ticket, whose price varies depending on each site’s entrance fees; the discount cannot be combined with others and the card will be valid until the end of December 2021. “Being a team – said Christian Clarizio, member of the board of directors of ATL Biella Valsesia Vercelli – is one of the main conditions for growing as a territory and benefiting from each other’s initiatives. The Biella Museum Card connects eleven extraordinary museums that tell the history, tradition and culture of our region. This is a project that should not only be supported – he concluded – but incentivised and promoted by all the players operating in local hospitality to give added value to tourists who choose Biella and its province as their destination”.