“The human being has unlimited destructive power and is leading the world to catastrophe. United hand in hand, let us set out on the path of a new humanity”. With these words, on 21 December, Michelangelo Pistoletto issued a call to action on a global scale asking to participate in an inclusive and sustainable flash mob on 21 March. The artist’s call to action involves joining hands symbolically to launch a message of hope and unity in opposition to “all the monstrosities caused by man. All of them, none excluded”. Participants will be able to share on social media, film and localise their contributions on the map published on the www.21march23.net website. The result will be a videodocumentary that will seamlessly collect all the contributions received, which will make up the future kilometres-long digital work around our planet. “So many lines,” reads the dedicated portal, “on a single map, a single virtual line around the Planet. Participate, organise, spread, manifest, share, communicate”.
As mentioned in a previous article, the operation is very intuitive: each video, in horizontal format, must be first uploaded onto a hosting platform (YouTube, Vimeo, DailyMotion, etc.), and the link it generates will have to be pasted on the site. The organisers recommend having one shot for every 100 people and then editing them all together, in order to avoid the participants having to wait for too long. The shooting distance is not that relevant (it is in any case recommended at 3 to 7 metres), but it is important that in the video you can see several people at the same time and that from it you can understand where you are. The hashtags are #21march23 and #preventivepeace, using them on Instagram will also get you to appear on the site’s social home page. “One date, 21 March 2023, one action around the world,” the site reads, “joining hand in hand”.
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In just a few weeks, the flash mob has gathered quite a resonance: performances have been announced all over the world, with the Rebirth/Third Paradise ambassadors in the front row. Artists of different ages and movements have also expressed their willingness to participate in the initiative. A film starring a number of Italian musicians has in fact recently been released: the video, a sort of promotional preview of the performance, includes appearances by La Rappresentante di Lista, Giovanni Caccamo, Chiara Galiazzo, Simona Molinari, Sade Mangiaracina, Giancarlo Romani, Daniela Lapegna, Francesca Armocida, Gabriela Buonasorte, Claudia Sala and actor Claudio Santamaria.
“I would like to thank all those who participated, and Giovanni Caccamo in particular,” said Saverio Teruzzi, coordinator of the Rebirth/Third Paradise ambassadors, in reference to the video, “although I have met him only recently, he took action to promote the initiative the moment he heard about it, involving friends, actors and singers present at the concert against the mafia held at the Selinunte Archaeological Park, as a first demonstration of how to give life to the path of rebirth”.